FREEDOM NOW

CHALLENGE

No more hiding. Stop playing small. Step out of the golden cage and into your Wildflower Power.

A 3-DAY LIVE MASTERCLASS WITH AIYAHLA, YASMINE MCDOUGALL STEREA
Transformational Freedom Consciousness Mentor • Award-Winning Speaker • Founder & Writer.

Leading a movement with £70M+ in impact

Dates & Times (London/BST

Day 1 — Sun 5 Oct, 8:00–9:30 PM | Day 2 — Wed 8 Oct, 8:00–9:30 PM | Day 3 — Sun 12 Oct, 8:00–9:30 PM

Sign Up for the

FREEDOM NOW

Challenge

JOIN NOW .

JOIN NOW .

This isn’t a class. It’s an identity shift. The deepest one I have ever made especially for you.

You’ll receive the key to what might be holding you in your golden cage, you know, those beliefs, social conditioning, that even if you are a leader, might be holding you back from the very thing you are here to be in this life? And  you walk out as the Wildflower Woman you already are. Light, courageous, creative, and grounded in love, in service to the world. Interconnected. Ready to take action, make impact and Get Dirty.

This is for you if…

  • You’re ready to make a big decision you’ve been postponing, and deep down you know.

  • You want to accesses your true powers, live from a higher perspective, through your Eagle's Eye, to see your life with confidence, joy, love, and power, less duality, less fear. More courage.  LEAN IN.

  • You’re done doing everything alone and feeling people don't get you. Burning out. You’re ready to feel at home, supported, and open to fully RECEIVE. We are women, this is feminine liberation.

There is another way.

There is another way to live your life than leading by the rule book, having to choose one way or the other. We can BE FREE. And experience MIRACLES everyday. Freedom is a choice. A decision to lean in and stop avoiding everything you are trying to hide. I stopped and it's the best thing I ever did.

What you’ll walk away with

  1. Courage to be your FREEST self yet and ready to make at least one BIG Decision.

  2. A new perspective of something that hurt you on the past.

  3. Abundance of CREATIVITY to start creating NOW. Something special you feel called to create especially knowing you are not alone. You have a family behind you. A chosen one.

SAY GOODBY TO THE MYTH OF THE PERFECT WOMAN. SAY HELLO WILDFLOWER WOMAN.

The 3 Truths You’ll Experience

1. You will learn YOU ARE POWER

That your power is internal, not external,  so you can stop doubting yourself and finally make the decisions you’ve been postponing. Doesn't matter if you are a CEO, the most famous celebrity, if you are a home-staying mom or a bailarina, your significance is not tied to your title. You are much more significant then you realise and the world needs you more than you can imagine. It's not about what you do in your life, it's about who you truly are.

2. You will learn YOU ARE NEVER ALONE

That loneliness is a belief, not a truth, so you can call in support (seen and unseen), bend time, and create a rhythm that actually sustains you. We want to remind you that family can go beyond your blood relations, when we tap into the field of infinity there are the people we choose to walk by our side, champion us, see us. There’s a common belief in the modern world that a woman’s freedom comes from being completely independent. But this path often leads to loneliness. We want to show you a different way.

3. You will learn YOU ARE ALREADY ABUNDANT

That true abundance is far more than money in the bank and the title you have. It is not transactional. It’s transformational. The more you truly serve others, share your gifts and live your purpose, the more the universe gives back to you. The more miracles happen. The more creative you become.

Why this now?

On 15 July 2025, the day before my birthday, I sat in deep meditation and received my Soul Name, along with a clear knowing: finish a book by the end of August. I had no idea how; my daughter was with me full-time on her summer holiday. But I said yes.
This is what it means to be a Wildflower.  Trusting inner guidance even when it makes no sense. It's messy, it looks imperfect, but you know what. We say yes, and do it anyway. 

A week later my brother called: our father had been diagnosed with a brain tumour. I cancelled my summer plans, flew from London to Rio, and stepped into what became the most beautiful and transformative experience of my life. Most of my deepest wounds had been with my father, and yet this time was pure grace. For five days in the hospital there was no anger, no resentment, no judgement. I had forgiven him years before, but this was the first time we truly saw each other Soul to Soul.
This is beauty. This is FREEDOM.

Me and my life the day before he went into surgery. SOOOOOO much love and light in this picture.

I began writing by his hospital bedside the day I arrived 5 days before his surgery and finished my book by the end of August. It became my most raw, vulnerable, heart-opening work called: FREEDOM.  From Trauma to Spiritual Enlightenment.  Awaken to the 16 Truths of Freedom (public release in 2026).

Ps. I was so scared to share my work was spiritual publicly. This is almost like a coming out party for me. This is when I made the choice to stop holding back my FULL POWER. Stop being scared of it. Stop worrying about what other people would think. 

When I returned to London, I knew Free Free had to evolve. I was fully embodied. We had a quantum leap, and I created this programme so you can become the Wildflower Woman you are now. You know? Someone who is out there, supported by the Earth and the Heavens, Unique, colourful, bold, raw, beautiful, magical, POWERFUL. 

And I wanted to do this for you now. When we lose a parent or someone we love a lot, we realise we have a short period of time here on Earth, that we need to go ALL in, and why waste time doubting, feeling alone, holding back to the past when we can choose FREEDOM to be, to love, to create, to discover, to play, to think outside of the box. 

SO THE TIME IS NOW. NOT someday. Now.
The world needs your gifts.

This challenge shares a glimpse of the 16 Truths I reveal in my book. I can’t wait to share them with you, so you can start experiencing pure magic, bliss, enlightenment, impact, art, love. ahhhhhh.

It’s time.

I could have chosen to hold to the past and keep the pain, keep the anger. But NO. I chose to look at him, at me, from a different perspective. And this CHANGED EVERYTHING. 

That was my aha moment. After seven years of Free Free I realised I was now fully embodied to serve you in an even deeper, more profound way, AND JOYFUL way. I have discovered something unique that can change your life too. And one of the 16th truths of freedom that I wrote in my new book and that I will share with you in our masterclasses.  AWEEEEEE this is so liberating. 

After his surgery, in the ICU, as I spoke and meditated with him when he was in coma, two tears slipped from his eyes. It was a sign. A miracle. He was showing me he felt loved. He was listening. He passed away the next day on 7 August, in peace. And this experience changed my life once again.

A blessing in disguise reminding us of some of the hardest experiences we might be experiencing can actually be the trigger of a quantum leap. 

Day 1 — Sun 5 Oct, 8:00 PM /BST (90 min): You Are Power

Day 2 — Wed 8 Oct, 8:00 PM/BST (90 min): You Are Never Alone

Day 3 — Sun 12 Oct, 8:00 PM /BST (90 min): You Are Already Abundant

What we’ll

do each day

How we work

(so it actually lands)

I don’t just teach to the mind. I teach to the heart, I speak, but also guide through meditation, frequency, creativity, and love. You’ll feel held and activated. No meditation experience needed. I’ll take you on a journey. 

Perhaps you have done countless yoga classes, breathwork sessions, retreats, but this is nothing like you have experienced before. This is profound work.This is fun. This is Wildflower Business taking the world in their Eagle’s Eye.  So say yes only if you are ready to bloom into your WILD FLOWER. And trust. Trust. 

THE INVESTMENT

The value of what you are receiving?

+ £ 16,000

But I decided to give this for free, simply because it’s too good. I want you to have a taste of it.

All you need to do is say YES.


“It was extremely important and strong to learn about Free Free and its methodology. We face risky situations every day, dealing with violent, violated, traumatised people, etc. Raising our self-esteem and mental health is essential so that we can have a more conscious leadership for the hard work of every day. Free Free's work is essential, it reinvigorates us, it strengthens us. It's taking care of people, treating them in such a generous way. This work is extremely important.”

- Márcia Meirinho, Director of Woman Nucleus, Department of Justice

“The work Yasmine has done through Free Free is already remarkable.

Pay attention in the future as she is a force of nature!”

- Dr. Joan Johnson-Freese, Department of Globalisation & National Security, Harvard University

“The Free Free workshop was wonderful, truly transformative for my life. From that moment on, my life changed. It was a real turning point. It changed in a way that's both explainable and yet unexplainable. I left that workshop deciding everything, giving me the courage to accept who I am, to accept how I am.”

- Thelma, Workshop with the Department of Justice SP

Why listen to me?

I’ve taught Fortune 500 leaders, spoken at SXSW and Cannes Lions, collaborated with Harvard and Cambridge, and received awards from Forbes, the UN and Glamour.

Before founding Free Free, I spent 11 years at Vogue working with Rihanna, Kim Kardashian, Naomi Campbell and many more, yet feeling deeply unfulfilled. I had every girl's dream life, but that was just the appearance. After my daughter’s birth, I left it all to dedicate myself to this mission and brought my creativity with me. Only when I tuned into my true gifts and mission did fulfillment arrive.

From that space of trust, invitations flowed: speaking at Congress, working with the Department of Justice, coaching Fortune 500 CEOs, collaborating with Harvard, the UN and Glamour. When we trust, we become free. And more importantly, we don’t do it just for ourselves, we are Wild Flowers. Whatever we do affects everything around us. We do it for our children, our families, our communities, our countries, our world.

But to be honest, none of these accolades are what truly matter. What matters is that you experience the same freedom I live now - a Free Free world inside and out. That’s why I’m here: to invite you to trust the magic.
And yes… we can change the world.

FAQs

  • A: No. Freedom is not about abandoning your life; it’s about releasing the Golden Cage. You can be a Wildflower Woman and happily married, single, with children or not, with a career or not. Every Wildflower is unique. That’s your superpower. In the challenge you’ll learn to feel whole and worthy in all circumstances and to show your true self instead of hiding to fit in.

  • A: No. You’ll discover which parts of you are soul-aligned and which are just social conditioning learned from family, culture or religion. When you truly belong to yourself, your frequency becomes strong, your heart opens and you naturally feel connected. In this space we hold you as you let go of what no longer fits and step into your evolution.

  • A: No. We are all artists. Life itself is your masterpiece.  Every conversation, meal, idea and act of love. In the challenge you’ll learn to live as an artist of your own life and embody this Wildflower way.

  • A: No. Wherever you are on your path,  beginner or advanced,  the knowledge you activate goes as deep as you’re ready for. I’ll teach you the Eagle’s Eye to access your higher wisdom independently of how you see yourself or what traditions you follow.

  • A: No. Service is part of the liberation journey and abundance. You become more free when you serve. And through this experience you are able to bring to consciousness what might be hidden within you and unconsciously holding you back your true power.

  • A: All of us are leaders of our own lives when we choose to step up. Only you have the gift you came to share. Even if you’re shy or unsure, you are powerful, loved and creative, and this challenge will help you see that.

  • A: When you change, some people attached to your old self may leave. That’s OK. It makes space for the ones who truly see and love you. This is all divinely orchestrated.

  • A: Being free is a decision. Even if you think you have no time, that’s an illusion. We make time for what we value. I lead a movement across four countries, speak globally and raise my daughter as a single mother, and I do it from home, with three team members, and my three dogs. The more you become the Wildflower, the more ease you feel, and life begins to flow with grace.

Frequently Asked Questions

Bonus

(pre-challenge)

Join the WhatsApp group now for short teachings, frequency drops, and behind-the-scenes stories on becoming a Wildflower Woman, playful, instinctual, loving, joyful.
(You’ll also get reminders + links.)

1 VIP call with Aiyahla

1 Invitation to our Event at Christ the Redeemer in Rio for our 7th Anniversary with high level leaders

1 Invitation to join us in Davos during the World Economic Forum

1 Invitation to our Christmas Ball in London

1 Free Free Sweatshirt

During the Challenge

Give Aways: 

About Aiyahla

Hello beautiful women, I’m Aiyahla, founder of Free Free. Our work is simple but sacred: free within, free the world.

This mission began when I was pregnant with my daughter Violeta (now 10). I lost my own mother to suicide at 21 and made a vow to heal patterns, expand my consciousness, and stop the cycle with me. During Violeta’s birth everything I’d loved before stopped fulfilling me. I left my golden cage and launched Free Free two and a half years later.

Before Free Free, I spent 11 years as Fashion & Creative Director at Vogue working with Rihanna, Kim Kardashian, Naomi Campbell and more. After my leap, our first contract was with the Department of Justice. From there, invitations poured in: teaching Fortune 500 CEOs, speaking at Congress, collaborating with Harvard and Cambridge, and receiving awards from Forbes, the UN and Glamour. We now blend consciousness, art and social impact with an impact valued at over £70 million.

In July 2025 I received my Soul Name in deep meditation. While my father was in hospital with a brain tumour I wrote my new book, The 16 Truths of Freedom, in four weeks. He passed away in August. That experience fully embodied me for the next stage of my mission.

Now, for the first time, we’re opening the Free Free experience directly to high-level, brave women ready to be truly free and to free the world too. This challenge shares three of the Truths from my forthcoming book so you can start living your Wildflower Self now. Not someday.

Welcome to this dream world we’ve been creating: magic, bliss, enlightenment, impact, art, and love.