Live Free, Lead Wild - Freedom Accelerator for new paradigm leaders who grow as they lead.
Backstage pass to Davos (& beyond).
the story behind on how we transformed the fire at our Davos event in Gold.
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“It was extremely important and strong to learn about Free Free and its methodology. We face risky situations every day, dealing with violent, violated, traumatised people, etc. Raising our self-esteem and mental health is essential so that we can have a more conscious leadership for the hard work of every day. Free Free's work is essential, it reinvigorates us, it strengthens us. It's taking care of people, treating them in such a generous way. This work is extremely important.”
- Márcia Meirinho, Director of Woman Nucleus, Department of Justice
“The work Yasmine has done through Free Free is already remarkable.
Pay attention in the future as she is a force of nature!”
- Dr. Joan Johnson-Freese, Department of Globalisation & National Security, Harvard University
“The Free Free workshop was wonderful, truly transformative for my life. From that moment on, my life changed. It was a real turning point. It changed in a way that's both explainable and yet unexplainable. I left that workshop deciding everything, giving me the courage to accept who I am, to accept how I am.”
- Thelma, Workshop with the Department of Justice SP
Why listen to me?
I’ve taught Fortune 500 leaders, spoken at SXSW and Cannes Lions, collaborated with Harvard and Cambridge, and received awards from Forbes, the UN and Glamour.
Before founding Free Free, I spent 11 years at Vogue working with Rihanna, Kim Kardashian, Naomi Campbell and many more, yet feeling deeply unfulfilled. I had every girl's dream life, but that was just the appearance. After my daughter’s birth, I left it all to dedicate myself to this mission and brought my creativity with me. Only when I tuned into my true gifts and mission did fulfillment arrive.
From that space of trust, invitations flowed: speaking at Congress, working with the Department of Justice, coaching Fortune 500 CEOs, collaborating with Harvard, the UN and Glamour. When we trust, we become free. And more importantly, we don’t do it just for ourselves, we are Wild Flowers. Whatever we do affects everything around us. We do it for our children, our families, our communities, our countries, our world.
But to be honest, none of these accolades are what truly matter. What matters is that you experience the same freedom I live now - a Free Free world inside and out. That’s why I’m here: to invite you to trust the magic.
And yes… we can change the world.