Creating Big Ideas and Taking Action Around the World Since 2018
Since 2018, the Free Free Ecosystem of Change , through the Free Free Enterprise and Free Free Foundation, has achieved a measurable impact of:
$70 MILLION IN IMPACT
80 MILLION REACH
50 THOUSAND LIVES CHANGED
Our Work With Educational and Public Institutions
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Free Free Club at Harvard African Centre
Free Free partnered with the African Center at Harvard University to foster comprehensive personal and leadership development among young adults through the Free Free Methodology. This program is committed to cultivating self-aware and confident leaders capable of making significant societal contributions as part of a global community. Our aim is to empower students to recognize and fulfill their leadership potential. The Club is where initiatives like Free My Period came to life, becoming a semi finalist at the Harvard innovation award.
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Department of Justice in Brazil
At a governmental level, our seven-year partnership with Brazil’s Department of Justice has trained over 300 professionals and facilitated transformational programmes for over 20,000 survivors of violence. In 2025, we renewed this partnership for another 6 years. Attorney General Dr. Paulo Sérgio delivered a powerful speech about the transformative impact of Free Free’s creative work and how our bold approach and the Free Free Methodology has consistently delivered real results. Seven years of partnership are living proof of its effectiveness in creating change.
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Secretary of Security in Brazil
Free Free worked together with the program Maria da Penha Guardian, that acts in the protection and defence of women who been through violence, where with the Free Free Methodology we helped not only the victims, but also of those who take care of them, helping to build back their self-esteem and mental health through creative processes.
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Secretary of Education in Gambia
Supported by the Secretary of Education in Gambia Free Free implemented the Free My Period project, developed by the Harvard Free Free Club with innovative solutions for menstrual poverty in Gambia.
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Youth Critical Thinking with Cambridge University
At Cambridge, we are collaborating with the Judge School, developing a programme of critical thinking for young people so they can create a more conscious relationship with the internet, avoiding manipulation and extremes.
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UNFPA USA On xxxx
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Marangoni University in London
We have created a Free Free University Club at Marangoni London where 20 students developed a platform where women can share their pains in an anonymous way. Our work with you universities is about teaching students to have confidence and giving the leadership skills to become impact makers.
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Tasis School in Portugal
The Free Free Club for Schools is committed to empowering teenagers, especially girls, to become conscious leaders starting with themselves.By providing education on critical life skills such as self-esteem, challenging the myth of perfection, identifying and combating abusive situations, and promoting financial freedom, we aim to support students by providing them with the tools to start creating a meaningful impact in the world.
Our Grassroots Work
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Free My Period
In Gambia Free My Period is a global initiative launched by the Free Free Club at Harvard University and supported by the Free Free Foundation. We design, produce, and distribute reusable menstrual underwear as a sustainable, cost-effective, and dignified alternative to disposable products. Our mission is to eliminate period poverty, reduce stigma, and empower women and girls through access, education, and entrepreneurship. In Gambia, Free My Period’s second phase empowers 100 local women to produce sustainable period underwear, and donate these underwear to keep 500 girls at school.
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Free Free Mobile Space
The Free Free Mobile Empowerment Space present in Brazil and Gambia, this van is a way to take our mission of freedom, support and creativity on the road. Bringing empowerment to women across communities in both countries. We have a goal of supporting over 1000 people by 2027.
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Free Free Rivers
Free Free Rivers is an intelligent city in Brazil, which is bringing a new layer of consciousness to the 6 dimensions of society: legal, security, environmental, educational, health and economical by teaching leaders of these entities a feminine perspective through our methodology. This way leaders will have a new set of tools to lead their communities more consciously where the default of violence diminishes. Where trauma and lack of opportunity is understood as the root of mental health issues, violent behaviors, and by having more conscious leaders we can move from fear to love.
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Free Free Upcycling
In 2018 we developed an upcycling collection with over 15,000 clothes that were going to be discarded with 15 communities around Brasil.
Our Awareness Campaigns
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Get Dirty with Unilever
Free Free is the strategic partner for Unilever’s Dirt Is Good brand. Together, Free Free and Dirt Is Good we launched ‘Get Dirty,’ a project that challenges the myth of perfection and encourages everyone to break free from limitations, get outside, be brave and get dirty.
Here’s why this partnership is a perfect fit: Dirt Is Good encourages people to embrace messiness and imperfection, reminding us that the myth of perfection is just that—a myth. The initiative believes everyone needs the freedom to take risks, make mistakes, and learn from them. -
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Violence Against Women With Pepsico
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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From Inside the Home to The Street with Seu Jorge
Free Free founder and CEO Yasmine McDougall Sterea and Latin Grammy Award-winning musician and entrepreneur Seu Jorge joined forces to raise awareness and mobilise society on the Importance of longer, gender-neutral parental leave.
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It's Not Luck with TRESemmè
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Period Shame with Johnson & Johnson
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A_Gente with the Department of Justice of São Paulo
The #a_gente campaign, launched by Free Free + Department of Justice of São Paulo Gender Nucleus, unites men and women in the pursuit of a freer, more equitable world.
Our Work In Conferences and Public Speaking
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DAVOS
At Davos, as global leaders discussed a boost to AI’s potential, growing geopolitical tensions, and urgent climate challenges, Free Free offered a new perspective focusing on the power of consciousness. In a world often driven by reactive thinking and centralized control, we advocated for a more holistic, decentralized approach: Moving beyond decision-making that is a result of ego, fear, and control; Embracing creative solutions and the understanding the power of the feminine to challenge traditional paradigms of leadership; And above all, opening discourse on how being rooted in consciousness allows our creativity to thrive, and transformational ideas to take shape. Transformative solutions emerge when we shift from reactive to conscious thinking.
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SXSW London
At the SXSW London our founder Yasmine took the stage to chair the conversation on how we can embed consciousness in businesses.Together with Keyun Ruan, CsO of Google and Tati Lindenberg, SVP of Unilever they look into how we move from a transactional economy to a transformational one.
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Congress (Brasil)
Free Free launched at the Brazilian National Congress, Glória, AI-powered avatar, is dedicated to ending violence against women and aims to impact over 20 million women in its first year. This deeply moving initiative strives to create a world where girls can live safely, happily, and freely, empowered to be their authentic selves without fear, guilt, or shame. A collaborative effort between Free Free and experts from Cristina Castro, Ink Inspira and Qubo Tecnologia.
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Harvest
At the Harvest Series alongside some of the most amazing minds and hearts of the world, Gabor Mate, Louies Schwartzberg, Taiye Selasi, Africa Brooke, Athena Kol and many more. Free Free conducted a workshop about freedom, a journey of self discovery. It’s about undressing your wounds, dismantling the myth of perfection and allowing our true self out of the confines of its golden cage. I am free in the now, in the present.
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Keynote Speech to Porto
A speech for more then 300 women to talk about the power of women’s leadership not only for big companies but for the world.
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Cannes Lions
At Cannes Lions we spoke at the World Woman Foundation in collaboration with MG Empower about the power of creativity to drive change in the world. Sharing the Free Free vision among amazing leaders.
Our Work Creating Creative Events
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Free Free Festival
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Free Free Gala
In December of 2025 we will have the second edition of the Free Free Gala. A sacred celebration of everything we’ve created together, lives touched, systems shifted and freedom awakened. Hel in the heart of London, this intimate and powerful gathering brings together artists and changemakers to reflect, reconnect and rise.
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Free Free Retreats
An immersive experience into the Free Free methodology and a deep dive into your freedom journey. First edition coming soon!
