INTERNATIONAL
WOMEN’S
DAY 2026
THE FREE FREE IWD SHOW
& OFFICIAL FREEDOM BOOK LAUNCH
A global celebration of women, leadership, and the future of freedom.
On 7th March in light of International Women’s Day, Free Free invites you into an evening of inspiration, conscious leadership, and creative transformation - culminating in the official launch of FREEDOM, Aiyahla’s groundbreaking book on emotional, financial, and creative liberation.
THE FREE FREE IWD SHOW
Date: Tuesday, 7 March 2026
Time: 12:00pm - 2pm GMT
Address: Electric Cinema,
191 Portobello Rd, London,
W11 2ED
WHY THIS IWD
MATTERS
Each year, International Women’s Day invites us to honour the courage, creativity, and leadership of women everywhere.
This year, Free Free opens a new chapter.
We gather to celebrate women and activate global freedom consciousness.
To ignite healing, leadership, creativity, and collective change.
To honour the women who are building new systems, new cultures, and a new economy rooted in transformation.
This is the new paradigm. This is a moment for us to stand together in a world that needs conscious solutions more than ever.
And if you're reading this, you are part of it.
ABOUT THE FREE FREE IWD SHOW
The Free Free IWD Show is an immersive experience blending:
Powerful storytelling from global women leaders
Music, poetry, and the arts
Live teachings from Aiyahla on leadership, purpose, and freedom
Exclusive unveiling of FREEDOM, the book that anchors Free Free’s vision for a new economy
Spotlights on global impact stories from women, youth, and communities transformed through Free Free’s ecosystem
A global field of unity, creativity, and hope
You will leave with clarity, uplift, and a renewed sense of your own leadership,
no matter where you are in your journey.
This is your key.
Join the call to open the door.
WHO THIS EVENT IS FOR
This is for women who feel called to:
Lead with clarity, intuition, and courage
Build impact: personally, professionally, and globally
Step into deeper emotional, financial, and creative freedom
Hold a vision for a freer world
Celebrate women, unity, and collective change
Join a global movement of conscious leaders, dreamers, and creators
Whether you are a founder, artist, activist, healer, policymaker, mother, student, or visionary, you belong here.
During the Free Free IWD Show, You Will:
Receive the deeper vision behind International Women’s Day
so you understand why this year marks a pivotal moment for your leadership, creativity, and transformation.Experience the energy and intention behind the FREEDOM book so you feel the consciousness, the 16 Truths, and the lived impact that shaped its teachings moving through you — not just conceptually, but energetically.
Understand how Free Free cultivates, supports, and walks with conscious women leadersso you feel empowered to use your voice, lead with clarity, and step into the world as a conscious leader.
EVENT FLOW
What to expect:
Exclusive Meditative Film Screening:
Begin your journey with a short, cinematic experience created by Free Free to open your heart and quiet your mind
Guided Meditation & Energy Practice
Drop into deep presence and alignment through the Free Free Method
Creative Reflection & Journaling
Explore what’s rising within you and integrate it through conscious expression
Live Teaching with Aiyahla Lo’Qtus (formerly Yasmine McDougall Sterea)
Receive wisdom, tools, and inspiration to free within, free the world
Meaningful Connection
Meet like-hearted individuals, share stories, and be part of a community inspired by freedom, truth, and conscious living
About Aiyahla
Hello beautiful women, I’m Aiyahla, founder of Free Free. Our work is simple but sacred: free within, free the world.
This mission began when I was pregnant with my daughter Violeta (now 10). I lost my own mother to suicide at 21 and made a vow to heal patterns, expand my consciousness, and stop the cycle with me. During Violeta’s birth everything I’d loved before stopped fulfilling me. I left my golden cage and launched Free Free two and a half years later.
Before Free Free, I spent 11 years as Fashion & Creative Director at Vogue working with Rihanna, Kim Kardashian, Naomi Campbell and more. After my leap, our first contract was with the Department of Justice. From there, invitations poured in: teaching Fortune 500 CEOs, speaking at Congress, collaborating with Harvard and Cambridge, and receiving awards from Forbes, the UN and Glamour. We now blend consciousness, art and social impact with an impact valued at over £70 million.
In July 2025 I received my Soul Name in deep meditation. While my father was in hospital with a brain tumour I wrote my new book, The 16 Truths of Freedom, in four weeks. He passed away in August. That experience fully embodied me for the next stage of my mission.
Now, for the first time, we’re opening the Free Free experience directly to high-level, brave women ready to be truly free and to free the world too. This challenge shares three of the Truths from my forthcoming book so you can start living your Wildflower Self now. Not someday.
Welcome to this dream world we’ve been creating: magic, bliss, enlightenment, impact, art, and love.
“It was extremely important and strong to learn about Free Free and its methodology. We face risky situations every day, dealing with violent, violated, traumatised people, etc. Raising our self-esteem and mental health is essential so that we can have a more conscious leadership for the hard work of every day. Free Free's work is essential, it reinvigorates us, it strengthens us. It's taking care of people, treating them in such a generous way. This work is extremely important.”
- Márcia Meirinho, Director of Woman Nucleus, Department of Justice
“The work Yasmine has done through Free Free is already remarkable.
Pay attention in the future as she is a force of nature!”
- Dr. Joan Johnson-Freese, Department of Globalisation & National Security, Harvard University
“The Free Free workshop was wonderful, truly transformative for my life. From that moment on, my life changed. It was a real turning point. It changed in a way that's both explainable and yet unexplainable. I left that workshop deciding everything, giving me the courage to accept who I am, to accept how I am.”
- Thelma, Workshop with the Department of Justice SP
