I Dare to Be Free

This is your 16-day accelerator to embody the 16 Truths of Freedom, shatter the golden cage of the myth of perfection, and become wildly, bravely, unapologetically free to be your Wildflower self in life and mission — now, not someday, and not when conditions are perfect. The kind of freedom that makes people whisper, “How dare she?” and gives you the power to answer, “Watch Me.”

$333 for just $33 (investments go up anytime)

Being cool is the most uncool thing women are still doing.

You are stuck in a golden cage of your own creation. Of the myth of the perfect woman. It feels comfortable. Maybe even luxurious. But it is still a a cage, even if its made of gold…

You learned to perform it as a child to survive.
You were given a rulebook that promised a happy, honourable, successful life.
So you became the perfect woman. You followed every rule.

Maybe you married the teenage boyfriend.
Maybe you chose the university your parents wanted.
Maybe you kept the friendships that no longer fit.
Maybe you left your passions behind so you could take care of everyone else.

None of this is wrong. Unless it is costing your soul.

Because the golden cage is NOT a circumstance. You can be married, have kids, have the career, have the life.

The golden cage is why you chose it — and your relationship with it NOW.

Is it a character or truth? Are you frustrated, silencing, or alive?

Because you are here to LIVE FREE — to the point people will say:

HOW DARE YOU? And you will be so conformable with it, that instead of being triggered you will say: watch me.

Inside the 16-Day Challenge

This is not about the golden cage. You are a Freedom Goddess, wildflower, and this is about the legacy you leave for the ones that came before you and the ones that come after you. A legacy of unconditional joy, unconditional freedom, unconditional aliveness. You are not here to simply get through life or perform a version of it that looks good from the outside.

You are here to live fulfilled, to wake up inside your own life as if it were a fairytale — not because someone is saving you, but because you have become available to wonder, to awe, to magic in the most ordinary moments, even in the supermarket. Your frequency becomes so high it is contagious.

You magnetize people. You shift the energy everywhere you go. Ideas come rushing in because you are in the flow of your own life. You lead with courage. You make the decisions you have postponed for years. You stop performing and start living wildly, truthfully, unconditionally free. And now I say: I dare you to be FREE.

WHAT YOU WILL WALK AWAY WITH?

  • The courage to stop performing and start living in Truth

  • Clarity around the decisions you’ve been postponing for years

  • A deeper sense of freedom, joy, wonder, magic, and aliveness in your everyday life

  • A more magnetic energy that shifts how you lead, love, and show up

  • Access to the flow state where ideas, action, and self-trust move together

  • A new relationship with your life that feels expansive, wild, and fully yours

THIS IS FOR YOU IF…

  • You know you are a Wildflower, and you are tired of not living your truth

  • You love spirituality, beginner or advanced, and you are ready to develop deeper in your freedom consciousness

  • You are calling in more magic, possibilities, and you believe the impossible is possible

  • You self lead instead of blaming everyone and the world for your problems

What You’ll Receive During the Challenge?

✓ 3 Live Masterclasses so that you go deeper into the journey of becoming wildly free and fully you — with teaching, activation, and the space to expand beyond the patterns that have kept you small. (value $5,000)

✓ Truth and Dare Combo so that you have a 16-day embodiment journey with 16 short meditations on the 16 Truths of Freedom and 16 daring actions to help you enter high freedom consciousness states everyday and take action on real life ($value 7,000)

✓ Daily Tracking & Accountability Wins everyday you will get the opportunity to share your embodiment in our Facebook group and this will earn you points ($value 2,000)

✓ VIP only 1 1:1 session with Aiyahla so that you can tailor your next leap of Freedom for your specific desires: relationship, mission, money etc ($value 7,000)

✓ VIP only 1 1:1 Telegram support 2 days each week so that you can ask your burning questions and share your truth or dare ($value 6,000)

If this is speaking directly to the part of you that is ready for more, trust that.

WHY NOW?

I grew up in Rio in the old-money world, where I learned early how to be the perfect girl — polished, proper, and quiet. I learned the rules. The etiquette. The performance of being who others expected me to be. I learned to silence parts of myself in order to belong.

Then, when I was 21, my mother took her own life. In the middle of that grief, I made a vow: I would live my life now - not tomorrow.

That vow changed everything.

I dropped out of law school, moved to London, and studied fashion and art. I became a Vogue fashion editor at 24, shot covers with Rihanna, and built a life that, from the outside, looked extraordinary. But life kept asking more of me than success. It asked for truth. So I kept choosing it. I got divorced. I became a single mother. I left Vogue after 11 years. I founded Free Free. I lived in Rio, London, New York, São Paulo, and Portugal. I worked with Fortune 500 companies. I wrote a book in 40 days that became a #1 bestseller. I spoke at Congress, Davos, SXSW, Harvard, Oxford, and Cambridge. And through all of it, I found that the deepest transformation was not external. It was spiritual.

Consciousness became the true capital of my life.

It became the foundation for how I lead, create, heal, build, mother, serve, and expand. Today, I lead an impact movement through Free Free, which has generated over $70 million in impact, and through my High Freedom Consciousness Leadership work, where I create retreats, masterminds, bespoke 1:1 containers, live experiences, and sacred spaces for visionary women to remember who they are.

People often call me brave. But I know what some people are really thinking:

How dare you change your name.
How dare you move countries as a single mother.
How dare you expand your ecosystem.
How dare you blend spirituality, real impact, authentic luxury, fashion, and art.
How dare you leave your 11-year career at Vogue.
How dare you sing, dance, speak light language, and then speak at Congress.
How dare you create a soul journey in Egypt only six months after first setting foot there.
How dare you write a book in 40 days.
How dare you become a #1 bestselling author.
How dare you fundraise for a house for Free Free.

How dare you become a spiritual HIGH FREEDOM CONSCIOUSNESS mentor before 40
How dare you keep becoming more yourself.
How dare you be free.

And it doesn’t stop me. It fuels me to show up even more for myself.

And this is exactly why I created this challenge.

This is for the woman who knows she was not made to live by permission. The woman who feels the next version of herself calling — louder than the rules, louder than the fear, louder than the voice that says she is too much, too late, too different, too unconventional.

For 16 days, I will take you into the edge of your truth. Into the place where you stop holding back your voice, your joy, your power, your art, your spirituality, your bigness, your next becoming. This is not about becoming someone else. It is about shedding what is false so you can become more of who you already are.

You are allowed to evolve.
You are allowed to become unrecognizable.
You are allowed to bloom again and again and again.

This is what it means to live truly free.

YOU are about to become a FREEDOM GODESS, dear Wildflower.

Scared of what it might change, scared of what it might reveal, scared to trust yourself that deeply. Let me be clear: this is not about blowing up your life, leaving your relationship, or becoming someone you are not. It is not about force, pressure, or reckless change. It is about becoming so deeply anchored in your own truth, safety, love, and freedom that what is no longer aligned begins to melt away naturally. This work is not here to tell you whether to stay or go, start something big, or change everything overnight. It is here to help you return to what is true for you — and from that place, let your life reorganize around truth instead of fear.

You may be feeling the call of this work and also hearing the part of you that is scared thinking, will this work for me?

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Then don’t. This is not about destruction. It is about melting what is no longer meant to be part of you — not through force, but through your light, your truth, and your high consciousness. Sometimes life changes externally. Sometimes it changes internally first. Either way, the shift begins in truth.

  • This work does not require you to arrive fearless, certain, or fully clear. It asks only for your willingness to be honest, trust yourself, and to stop making fear your final authority. The women this work changes are not the women who feel the most ready. They are the women who are willing to meet themselves in truth.

  • This is the point. Was it truly keeping you safe, or keeping you familiar? So many women have been taught to confuse numbness with peace and self-abandonment with safety. Your real safety was never meant to be external. You become your unconditional safety, joy, love, and success. That is Freedom Consciousness.

  • Of course it might. When you have been taught that safety lives outside of you — in the relationship, role, identity, approval, or structure — truth can feel dangerous. But often what feels dangerous is not freedom itself. It is the death of the old identity. This work is about raising your consciousness so fear is no longer the thing leading your life.

  • This work is not about leaving for the sake of leaving. It is about becoming honest enough to know what is true for you. For some women, that truth transforms the relationship. For others, it reveals what is no longer aligned. The point is not whether you stay or go. The point is whether you are abandoning yourself or living in truth.

  • You do not need to become louder, bigger, or more public to be free. Freedom is not a performance. It is a return to what is real. And a mission is not always some big, visible movement. It can be, yes. But it can also be the quiet, powerful honoring of your truth that breaks an ancestral pattern and frees your children. It can be the way you choose love over self-abandonment. The way you soften your nervous system. The way you become so anchored, so radiant, so full of light that your very presence shifts every room you walk into. Maybe your truth becomes a public mission. Maybe it becomes a softer life, deeper love, more honest art, sacred rest, or an entirely new chapter. This work is not here to make you perform someone else’s version of purpose. It is here to help you hear your own truth deeply enough to live it.

Warning: Doing How Dare You to Be Free may cause contagious joy, magic and awe moments of bliss

Warning: Doing How Dare You to Be Free may cause contagious joy, magic and awe moments of bliss

THROUGH THE CHALLENGE WE CELEBRATE YOUR ACTION in a BIG way

Give aways during challenge

  1. 2 tickets to Free Free World Live in Portugal this October (value $5,000)

  2. 1 seat at our Davos Table for the World Economic Forum ($20,000)

  3. 1:1 Workshop with Aiyahla ($10,000)

    And more surprises along the way :) I am feeling abundant!!!

Welcome to How Dare You to Be Free.

This work is a force of nature. It has an edge about it. You will meet the parts of you that want to shrink, hide, perform, and hold back. You will meet the places where you have called fear safety. You will meet the patterns, identities, and inherited rules that have kept you from your truth.

In How Dare You to Be Free, I will dare you to tell the truth. I will dare you to stop abandoning yourself. I will dare you to break the patterns that were never meant to define your life. I will dare you to be brave and be wildly free and fully you.

This is part of the work. You will disrupt the parts of you that upper limit your growth. You will unsettle the inner enemies, thoughts, and habits that have kept you small. You may even trigger, offend, or outgrow what was never meant to come with you.

Every time I do this work with women and within myself, life changes.

You will never be the same after How Dare You to Be Free.

Love,

Aiyahla

June 21-July 06
 Private page, emails & facebook
10–20 minutes per day + 3 training calls
 $333, now for $33 (prices go up any minute)

The value of this work is over $20,000.
We’re offering it for $33 — because once you taste this way of living & leading, you’ll never go back.

The Details

Frequently Asked Questions

  • This is a 16 Day Challenge that runs from June 21st to June 6 with a Warm Up training that happens before the challenge begins to prepare and a post event training to move your business into your next level after the 16 days.

  • Yes, after each call a recording will be sent out for you to watch during the I How Dare You To Be Free Challenge. Calls are on Sundays 6pm London time. Try as much as possible to add the calls to your calendar.

  • You will have access to all trainings until July 16th (my birthday :). The point of How Dare You to Be Free is to be in the live frequency of the 16 day challenge. You will 10 days after the challenge ends to completes to watch everything again.

Why listen to me?

I’ve taught Fortune 500 leaders, spoken at SXSW and Cannes Lions, collaborated with Harvard and Cambridge, and received awards from Forbes, the UN and Glamour.

Before founding Free Free, I spent 11 years at Vogue working with Rihanna, Kim Kardashian, Naomi Campbell and many more, yet feeling deeply unfulfilled. I had every girl's dream life, but that was just the appearance. After my daughter’s birth, I left it all to dedicate myself to this mission and brought my creativity with me. Only when I tuned into my true gifts and mission did fulfillment arrive.

From that space of trust, invitations flowed: speaking at Congress, working with the Department of Justice, coaching Fortune 500 CEOs, collaborating with Harvard, the UN and Glamour. When we trust, we become free. And more importantly, we don’t do it just for ourselves, we are Wild Flowers. Whatever we do affects everything around us. We do it for our children, our families, our communities, our countries, our world.

But to be honest, none of these accolades are what truly matter. What matters is that you experience the same freedom I live now - a Free Free world inside and out. That’s why I’m here: to invite you to trust the magic.
And yes… we can change the world.

MORE MIND BLOWING RESULTS