TIME TO BE FREE
The
Is Now
The 12 months Inner Circle, All-Access, WITH Transformational Freedom Consciousness Mentor, Award-Winning Speaker, founder and writer leading a global movement that has generated over £70 million in impact,
Aiyahla Yasmine McDougall Sterea
The PARADIGM Family
ONCE YOU FEEL THE FREQUENCY…
It's only a matter of time.
Hey you, Wildflower,
The old rules of the golden cage were never made for women like you.
Step into the PARADIGM FAMILY. A home for free, authentic, creative women who leave a legacy, change the world.
Women who glide from boardrooms, world stages, to favelas to the most sensorial glamorous artistic balls. Women who don’t just talk, complain or blame. They take the Eagle’s-Eye view, become the artist of their own lives, transform their most painful experiences into medicine, birth ideas in their pajamas and bring them into the world because they KNOW this will change someone’s life and might even change the world. But they don’t just talk, they take action, get dirty, and use their powerful unique gifts in service, not just for themselves, but for family, friends, humanity, and mother earth. Simply because they care. They are abundant. They overflow.
Together we break the myth of perfection, and replace it with a life where nothing is impossible. It's a miracle.
This is designed for women, a proven path to build true freedom: spiritual, emotional, financial and physical.
Here, you’re embraced and held by the Paradigm Family. We’ve got your back.
If you're at a place in your journey where you know you're destined to fly...
Welcome home
The Paradigm Family is an authentic, courageous, intimate, profound, multidimensional experience just like the women who are part of it. It’s a lifestyle. A choice. A decision to live free.
We don’t teach you to be free our way, we teach you to discover what freedom is to you. And live by it.
Inside the Paradigm Family we’ll amplify your unique creative gifts, so you can live and share or expand your mission, your purpose, your impact for real, while releasing the characters that you thought you needed to be, the ones that left you feeling unfulfilled, lonely and heavy.
We say Life is working for us, not to us. Everything becomes a blessing. Everything becomes a breakthrough to your True Self. Even in the moments that seem the harshest.
We see you as a divine being where the physical world is just 10% of your potential. So when you reach into the unknown and trust what you can’t see, magic happens. We blossom. Even when we look around and feel the world crumbling with natural disaster, wars, and injustice. We know we have each other’s back. This is what family means. We want to see you, the true you. Here you can express yourself unapologetically. No judgement. No one is better than the other. We are all Wild Flowers, we are all unique.
Inside the Paradigm Family you will be empowered to be authentic, create dreams, live life beyond fear, beyond separation, in the flow, and abundant. It Is impossible when we know The Paradigm Family has our back. No problem is too big, no idea is too hard, and no change is too uncomfortable.
Whether that means changing careers, leaving a relationship, deciding to have kids or not, or connecting with your daughter in a more intimate conscious way. Whether your dream is to help empower the next generation, support youth in underserved communities, or to reimagine the systems around you. You are a Wild Flower, you receive the nutrients from the earth, the light from the sun, and nothing is too hard, too crazy, and impossible.
YOU are FREE. You are Loved. You are supported.
A front row seat to our transformational LIVE Conference at the Free Free House so you can reach new octaves of freedom and connect with World Leaders to build your new projects. Yes, we are talking Harvard professors, UN directors, Members of the Department of Justice, Fortune 500 CEOS, Artists (can you believe in our last Gala we had Tracey Emin, Sonia Gomes, xxxx).
Between weekly meditation immersions to access your Eagle’s Eye so you can stop seeing the world through the limited perception of your human mind.
Bi-Monthly immersion on the 16 Truths of Freedom so you can embody your Wild Flower Woman and get certified to teach them to anyone you want.
Soul Journeys to the most incredible places of the world such as Egypt, Himalayas, Brazil, so you can connect in deep dives and portals.
Join Mission trips to serve the most vulnerable communities in Brazil and Africa and other places of the world, so you can use your gifts to transform someone’s life in the places that people are suffering the most with world problems such as poverty, climate disasters, abuse, mental health.
Co-create the Free Free House with us so you are not just invited to the house, you make it your home. Collaborating with artists to make ART. Think sculpture gardens, live series videos, exhibitions, and every room is thoughtfully designed and collaborated with an artist.
We invest in you, your mission,your impact project, your solution to create a Free Free World for ALL.. Our fund chooses projects every year and provide grants so you can make them come to life. The bolder, the most impactful, the most authentic, the better.
Be involved in artistic curated in-person events at the Free Free House so you can not only feel at home wherever you are, but also join the Family table, make life-long friends, or meet the person you will create your next big project, plant in the flower garden, and co-create the vision with us.
Access to all new live programmes we run throughout the year. You have Sisters for a life-time, with exclusive invite-only events with not just community, but a Family.
Buckle up for the
ride of your life!
Our Family is ditching the matrix and building the New Earth, a New Paradigm. Together.
STRAIGHT FROM INSIDE
Free Free Club, SXSW Conference, Davos
“I am so glad I came across Free Free, because in only such a short period of time I have learnt so much on inner freedom, being your authentic self, and the importance of a community, sisterhood and much more.”
Fatima, Free Free Club Member
““Initiatives that are so beautiful that warms your heart and soul. A big hurrah to the strong women that is the CEO of Free Free who has the mission of helping women to start over.”
- DANIELA CACHICH (President Future Beverages Ambev)
“One of the things that I most cherish from Free Free are these groups, these meetings, because you meet like-minded individuals who also want to change the world to a place of compassion, of heart and of hope”
-Gabriela, Free Free Club Member
Inside the Inner Circle, All Access, transformational freedom mastermind. You will be led by me:
Aiyahla, Yasmine McDougall Sterea
Founder of a movement with impact valued in over £70 Million, ex Vogue editor, Awarded by Glamour Women of the Year 2020, named by Forbes as 8 entrepreneurs to watch in 2021, Inspiring Woman UN Award 2023, 50 top Founder in 2024 (AHHHHH, I still can’t believe I am writing all of this!). Speaker at SXSW, Davos, Harvard, Cambridge University, and Cannes Lions. I’ve had the honour of serving over 50 thousand women, from Fortune 500 companies, to Department and Security Departments, to Artists, grassroots NGO, and every Wild Flower Woman ready to LIVE and BUILD a FREE FREE WORLD.
I created Family Paradigm for the women who knows that to make change, both within and in the world, we need to get dirty, feel nature, see with the eagle’s eye, and open our hearts. This is how we free our feminine to be fully liberated to be who we truly are, serve others, and awaken who we came here to be.
We know that when you have a family behind you, one that sees you, accepts you, and encourages you, your transformation is accelerated tenfold. YES! And this family isn’t necessarily your blood relations. It is the family you choose. Because family means unconditional love, collaboration, applauding each other, investing in each other's dreams, being vulnerable, sharing our gifts.
When we have that Knowing, that we are not alone, we know we can do anything. We trust ourselves more, lead with courage, trust life, and flow without trying to control. We open the key of the golden cage and just fly HIGH, and wherever that flight takes us, we trust. Because we know we are fully supported by The Family.
We are the home.
No, its not a Dream. Its Free Free.
So beautiful and powerful, very very touching, and extremely liberating. Filled with truth and wisdom, a lot of love and also pain, as I read your words I was shedding layers and healing, your words heal, and your story liberates. Thank you for the honor, my friend. Thank you for the courage. Thank you for being this bridge in the world. I've already cried and expanded. I've integrated and reflected.
I PROMISE you, there is another way. I know you've tried to be the perfect woman, whatever that means to you. You've tried meditation classes, yoga, therapy, maybe even university courses or retreats that make you feel free in the moment. But then you get home, and you're back to your old habits; fears start creeping in again, and you find yourself self-sabotaging.
True freedom isn't found in a one-size-fits-all formula. It’s not about fleeting moments of clarity; it’s about a way of living. You don't become free without consistency and flexibility, without diving deep.
It is a way of life that allows you to reach a state of higher power, where you can see every situation with the Eagle's Eye, an open heart, and creative power.
We are like the river, feminine beings that don't fit in a box, so how can you become free by trying to fit into one? How can you live a spiritually, emotionally, or financially free life, or create a thriving business, a lasting impact, or creative projects that inspire trust, if you can’t be easily figured out? This is what we call Free Free. This is the magic you'll become a part of. This is the frequency.
MORE MIND BLOWING RESULTS
“What a great reminder of everything we are ‘fighting’ for . The Free Free gatherings always remind me of what my true values in life are, and often highlight where I’m not living in alignment with these. It’s work but I’m so grateful to have such guiding experiences that help me readjust, again and again. Thank you 💗”
-Melody
The Free Free workshop was wonderful, truly transformative for my life. From that moment on, my life changed. It was a real turning point. It changed in a way that's both explainable and yet unexplainable. I left that workshop deciding everything, giving me the courage to accept who I am, to accept how I am.”
- Thelma, Workshop with the Department of Justice SP
“One of the things that I most cherish from Free Free are these groups, these meetings, because you meet like-minded individuals who also want to change the world to a place of compassion, of heart and of hope”
-Gabriela Cleyton, Free Free Club Member
The Wildflower Woman
YES, you can be a Wildflower Woman, FREE and happily married, or choose not to be; have children or not; have a career or not; open a business or not. Every Wildflower is unique, and that is your superpower. Stop following the rules that feel comfortable, they are the Golden Cage. When we see through the Eagle’s Eye and start creating our lives as true masterpieces, this is freedom.
NO, You don't need to give up your marriage to be free, or have kids to be free, or have a career, or dedicate your life to your kids to be free. You are a Wildflower Woman, and every flower is different. I'll teach you to be whole and worthy in all circumstances, to show your most true self instead of hiding to fit into the Golden Cage of what you think you need to be.
NO, You don't have to give up everything you are today to be free. You'll notice parts of you are more aligned with your soul, while others are simply cultural and social conditioning we learned as children from our parents, country, religion, school, and friends. As human beings, we have a need to belong. But what if I told you that when you truly belong to yourself, your frequency becomes so strong and your heart opens? That’s when you truly feel you belong, because we are all interconnected. I'll teach you how to know what's true to you versus what's just a part of your Golden Cage holding you back. As a family, we'll have your back, holding you as you let go of the parts that aren't aligned with your evolution.
The Eagle’s Eye Artist
NO, You don't have to be a professional artist to be creative. We have this illusion that we aren't creative, but we make art every day: when we write, talk, think, feel, express, cook, and relate to others and nature. Art is how we live our lives. We are the artists of our own lives. Life is our masterpiece, and I will teach you how to fully embody this as a Wildflower.
NO, You don't need to be spiritual now, or have started consciousness practices before, or give up your religion if you have one. I'll teach you the Eagle’s Eye and how to access your higher knowledge, the truth that we are much more than our human senses believe in. Just be open to this. This is where magic starts to unfold and miracles become a way of living. Wherever you are on your path of consciousness, a beginner or super advanced, the knowledge you activate is as deep as you are ready for.
Get Dirty
NO, You don't need to be fully free, conscious, or healed to be of service to others or to build your dream life. Service is true fulfillment. It’s part of the path of liberation and the path to true abundance. It feels so good to be part of the solution and to take action instead of complaining about the world's problems. You heal more when you serve others, not just for personal gain, but because you care. Whatever you give without expecting something in return, you receive tenfold from the universe. I'll teach you this in one of our masterclasses.
NO, It doesn't matter if you don't see yourself as a leader yet, or if you don't feel free, or for whatever reason, you don't feel unique and special. All of us are leaders of our own lives when we choose to step up and live a free life. All of us are unique because we all came to this world to share our gifts. Only you have the gift you came to share. Maybe you haven't discovered it yet, or maybe you're shy to share it with the world. But I'm here to tell you: you are powerful, you are loved, and yes, you are creative..
MOST IMPORTANTLY
NO, It doesn't matter what people say about your transformation. When we change, people are attached to our old selves, and some may even leave our lives as we become more ourselves. But those people were connected to the character you played, not the real you. Your transformation will make space for the people who truly see, value, and love you to come in. It's all divinely orchestrated.
NO, It doesn't matter if you're too busy with work, kids, or family. Being free is a decision. Even if you think you have no time, that’s just an illusion. We make time for what we want to make time for. Let me tell you, I lead an ecosystem that's present in four countries, transforming millions of people. I publicly speak, travel the world, teach, and create, all while being a single mum. And I do it from my own home. The more you become the Wildflower, the more ease you'll feel in your body. The less overwhelmed you'll feel with everything in your life, because everything will just start to flow, coming to you with more ease and grace.
The Paradigm Family
will guide you in the Free Free Way to master the art of True Feminine Freedom and lead your life as the visionary changemaker you already are…
so you can finally break the golden-cage rulebook, live from your Wildflower Self, and move with ease between boardrooms, nature, artists, and communities.
Come home to your deepest confidence, amplify your impact with less effort, and channel your authentic gifts in service of a freer world, all while feeling held, inspired, and supported by a Family that truly has your back.
£116K + Value
Why Free Free’s PARADIGM Family?
Because the world can be loud, unstable, and uncertain.
Here, you are safe.
Safe to be seen in your wholeness.
Safe to speak your truth without fear.
Safe to get dirty, to stumble, to rise again.
Safe to root deep and grow wild, knowing you are held.
The PARADIGM Family is your chosen home, where you are not alone, where your freedom is nurtured, and where the ground beneath you is steady enough for you to bloom.
And safety is only the beginning.
Here, safety becomes power.
Power becomes creativity.
Creativity becomes action.
Through the 16 Truths of Freedom, Free Free’s methodology of embodied practice, impact projects, and collective creation, you learn not just to free yourself, but to serve the world.
The PARADIGM Family.
Free within Free the World.
Choose Your Freedom Path
Each tier includes carefully curated experiences designed to accelerate your freedom journey
Pathways to Freedom
PARADIGM
- 16 Truths of Freedom Certification
- Weekly recorded Free Free meditation
- 1 live webinar per month
- Quarterly Free Free Masterclasses (short course)
- 1:1 private session with Yasmine
- Access to Free Free conferences
- Invitation to Free Free House of Creativity events
- Free Free exclusive merch
Investment
£22K
(actually priceless)
PARADIGM PLUS
Includes everything from Paradigm package
PLUS
-+ Global Mission Opportunities
in the Amazon, Gambia, India, and beyond
- Deep Dive Retreats
- Co-create the Free Free House of Creativity and special events
- Live meditation at the House of Creativity once per month
- VIP invitation to global key conferences
- Access to Impact grants, awards, and funding opportunities to bring your impact projects to life ($50,000)
- Special surprises
Monthly
£222
(per month)
Yearly
£185
(per month - £2,222 total)
Pathways to Freedom
Pathways to Freedom
PARADIGM
individual value breakdown
What Awaits You in PARADIGM
Investment: £25,000 (£5k subscription + £1,545.50/month)
1 Live Webinar / month — soul transmissions for truth & clarity (Value €1,200)
Voice Daily Messages — whispers of freedom guiding your every step (Value €3,000)
16 Truths of Freedom Transmission — the map of inner liberation (Value €4,444)
Free Free Masterclasses (Value €7,200)
Self-confidence & Courage
Financial Independence
Myth of Perfection
Take Action / Impact Projects
Invitation to the Live Experience Seminar — gather with the tribe (Value €2,000)
Access to Free Free at Davos — the world stage for conscious leadership (Value €12,000)
Ticket to Free Free Gala 2026 — a night of celebration, art & transformation (Value €5,000)
2 Private 1:1 Sessions with Yasmine — intimate mirrors of truth (Value €12,000)
1 In-person Encounter per Quarter — sacred gatherings to ground vision (Value €8,888)
Access to Free Free House Events — our living temple of possibility (Value €6,000)
Free Free Gift Merch Package — talismans of remembrance (Value £1,000)
Total value if purchased separately: £62,732
Your investment: £25,000
— over £40,000 in value gifted back into your hands of freedom.
PARADIGM
PLUS
individual value breakdown
The Expansion: PARADIGM PLUS
Investment: £50,000 (£10k subscription + £3,636.37/month)
Everything in PARADIGM, plus the journeys that change lifetimes:
3-Day Immersion Trip (Scotland or Glastonbury) — walk the sacred lands (Value €7,000)
Social Impact Retreat Abroad (Himalaya or Brazil) — freedom in action (Value €15,000)
Seat on the Free Free House Funding Board — co-create the future (Priceless)
Your Name in a Free Free House Space — a legacy inscribed (Value €10,000)
Host an Event at the Free Free House — become a lighthouse for others (Value €8,000)
Total value if purchased separately: £102,732+
Your investment: £50,000
Your freedom journey awaits.
Join thousands of wildflowers who have chosen freedom. The Free Free Paradigm Family is calling your name.
Have Questions?
email@example.com
(555) 555-5555
123 Demo Street
New York, NY 12345
