When Aiyahla Lo’Qtus lost her mother to suicide at twenty-one, she lost everything.

Heartbroken, untethered, and silently depressed, she became obsessed with control — convinced that if she could perfect her life, she could outrun grief. By her late twenties she had built an eleven-year career as Creative Fashion Director at Vogue, working with women like Rihanna, Kim Kardashian, and Gisele Bündchen — yet behind the success, she was unraveling.

Freedom: From Trauma to Conscious Power traces her journey — the collapse, the awakening, and the sixteen truths that came through her after she gave birth to her daughter at twenty-eight and chose to break the lineage of unhealed pain.

By thirty-five, she had transformed her grief into Free Free, a $70 million global movement of artists, leaders, and wildflowers advancing the freedom of women and girls. Her work has been recognised by Forbes, the United Nations, and Glamour. She has hosted gatherings alongside the World Economic Forum in Davos and spoken at South by Southwest.

She lives in London with her daughter, Violetta, and their three dogs — building a new paradigm of power, wealth, and feminine leadership.