Davos 2026

Stop hiding your voice, take your mission to a global stage at the World Economic Forum

I want to join

when you come to Davos you move

from golden cage to wildflower power, you get dirty

On 21 January 2026, during the World Economic Forum, Free Free is hosting a private boutique summit in Davos - a gathering of visionary leaders who are ready to shape the next era of leadership, impact, solutions, and consciousness.

This is an intimate room of founders, investors, policymakers, academics, and culture-makers who are done playing small and ready to build a world where power, creativity, and freedom walk together.

-Imagine sharing your mission, your ideas, and the truth of your work with people who can open new doors for you instantly.

-Imagine being in a room where everyone is building solutions for humanity, not competing for attention.

-Imagine your voice, your vision, your leadership landing in the rooms where global narratives are shaped.

If you feel your mission belongs in these rooms, this is your invitation

25 November, at 8 PM London time.

Sign up to join the Davos Leadership Call

Join a private call with Aiyahla Lo’Qtus to explore how you can join us and if Davos is aligned with your mission. If your dream is to speak to global audiences and take your mission to the next level. This is your key.

WHY DAVOS,

WHY NOW?

Part of our Free Free Family mission is to bring consciousness into the highest spaces of power on Earth. The rooms where narratives, investment, and global agendas are shaped.

We work in the most vulnerable places — police stations, youth clubs, communities facing violence. And in parallel, we enter the places where global leaders gather to create the systems that affect millions.

Imagine a world where those two realities finally meet.
Where trauma sits next to policymaking.
Where creativity sits next to governance.
Where freedom consciousness becomes part of global strategy.

This is the new paradigm.
And if you're reading this, you are part of it.

YOU ARE PART OF THE SOLUTION.

YOUR POWER IS MEANT TO BE SHARED.

What Makes This Summit Different

The day includes:

  • Three salon-style conversations — intimate, off-stage, no-performance, no ego, so you can speak and share your mission openly.

  • A private dinner — a table where real alliances form so you can connect with the leaders that will expand your voice.

  • A powerful frequency field — every person carefully chosen for depth, integrity, and mission so we create solutions for the new paradigm.

Imagine speaking openly, vulnerably, and powerfully about your work — and feeling the room shift.
Imagine sitting beside leaders who don’t need convincing… they understand you.
Imagine leaving Davos with clarity, support, and connections that elevate and expand your mission, your voice, your power instantly.

This is about alignment, influence, and destiny.

If you feel the pull, don’t question it.

This is your key. Join the call to open the door.

Join Now

Before you join us in Davos, you will enter a private leadership call with transformational Freedom Consciousness Mentor, Free Free Founder, Award-Winning Enterpreneur, Speaker and writer leading a global movement that has generated over  £70 million in impact

Aiyahla Lo’ Qtus

In this call, you will:

  • Receive the vision and energy behind the Davos summit

  • Understand how Free Free chooses leaders to walk with

  • Explore whether your mission is aligned with Free Free, our speakers and guests protect the space with alignment.

  • And clarify whether Davos is the right field for your next expansion

I'm ready

This Is for You If…

You are a leader who:

  • Holds a living mission - a company, creative project, foundation, or research shaping lives, transforming, thinking outside of the box

  • Knows you are meant for bigger rooms, and is ready to walk into them with confidence

  • Feels the pull to elevate your leadership with creativity, consciousness, and action

  • Wants to surround yourself with visionaries who are building a new world, a new paradigm, a new economy

  • Is ready to expand your influence without losing your essence

Imagine being part of a global family of leaders who thinks outside of the box, is passionate for what they work on and are not afraid of Getting Dirty, they take action.

This is for leaders who are here to move humanity and the planet forward into a new paradigm.

This is where you rise as the leader you are meant to be.

Sign up now

“It was extremely important and strong to learn about Free Free and its methodology. We face risky situations every day, dealing with violent, violated, traumatised people, etc. Raising our self-esteem and mental health is essential so that we can have a more conscious leadership for the hard work of every day. Free Free's work is essential, it reinvigorates us, it strengthens us. It's taking care of people, treating them in such a generous way. This work is extremely important.”

- Márcia Meirinho, Director of Woman Nucleus, Department of Justice

“The work Yasmine has done through Free Free is already remarkable.

Pay attention in the future as she is a force of nature!”

- Dr. Joan Johnson-Freese, Department of Globalisation & National Security, Harvard University

“The Free Free workshop was wonderful, truly transformative for my life. From that moment on, my life changed. It was a real turning point. It changed in a way that's both explainable and yet unexplainable. I left that workshop deciding everything, giving me the courage to accept who I am, to accept how I am.”

- Thelma, Workshop with the Department of Justice SP

About Aiyahla Lo’Qtus

Aiyahla Lo’Qtus (formerly Yasmine McDougall Sterea) is an award-winning author, founder, and social impact leader based in London. Through her organization, Free Free, she has partnered with the Department of Justice, Secretary of Security, Harvard University, Cambridge University, UN agencies, and global Fortune 500s including Google and Unilever to advance freedom consciousness for humanity and the planet.

Aiyahla has designed and implemented programs in the UK, the US, Gambia, Portugal, Spain, and Italy ranging from violence-prevention initiatives in police stations, to youth clubs empowering girls and boys with critical thinking skills, to leadership programs for founders, policymakers, academics, and artists. Her work bridges consciousness, creativity, and systemic change by transforming the global epidemic of trauma and instability into agency, purpose, and social innovation. She is pioneering a new organizational structure and economic model rooted in transformation rather than extraction.

She has spoken on leading global stages, including Davos, Cannes Lions, and SXSW. Her work has received awards from Forbes, Glamour, and the United Nations. Before founding Free Free, Aiyahla spent 11 years as a Director at Vogue, bringing art, storytelling, and cultural insight into her global impact mission.

She holds a Master’s in Fashion & Art from Instituto Marangoni and a Graduate Certificate in Social Justice from Harvard. Her forthcoming book, Freedom: From Trauma to Conscious Power, will be released globally in March 2026.

With all my Love and Devotion,
Aiyahla Lo'Qtus 

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